constant contact
Constant Contact

Email Marketing Software

  • Free Trial

Email Marketing Software

Constant Contact stands as one of the pioneers in email marketing. It offers a range of helpful tasks, such as sending emails, automating actions, sending text messages, and managing customer records.

Constant Contact stands as one of the pioneers in email marketing. It offers a range of helpful tasks, such as sending emails, automating actions, sending text messages, and managing customer records. It’s also handy for sharing on social media and creating advertisements.

Constant Contact now goes beyond just basic brand marketing to include e-commerce-focused marketing. It presents a good mix of beginner-friendly features, numerous connections to other tools, and a generous 60-day trial period. While it’s simple to use and links well with various online services, its features are geared toward small businesses.

Constant Contact Features:

  • Dashboard
  • Track KPIs like total contacts, contact growth, and social audience growth. Shortcut to create new campaigns. View recent and active campaigns.

  • Data Integration and Storage
  • Collect and store customer data. Enables segmentation, personalized content, and trigger emails.

  • Importing Customers and Data
  • Various methods for data collection. Import data into Constant Contact.

  • Email Builder
  • Drag-and-drop email editor. Add text, images, buttons, and adjust the layout.

  • A/B Testing
  • Improve email performance by conducting A/B tests to compare various versions.

  • Drip Campaigns
  • Create automated drip campaigns. Limited automation features compared to competitors. No splits, branching points, or behavior-triggered actions.

  • Analytics
  • Constant Contact's main dashboard provides clear insights into contact performance, growth, email open rates, and social media progress.

Constant Contact Pros & Cons:

Pros:

  • user-friendly interface
  • Template Library: With over 200 email templates,
  • main dashboard provides clear insights into contact performance, growth, email open rates, and social media progress
  • Extensive integrations
Cons:

  • Not Much Automation
  • Vendor Isn't Quick to Help
  • Limited A/B testing compared to competitors.