10 Best Email Marketing Tools For Engaging Your Customers Effectively

Email marketing
Say goodbye to ordinary email marketing. These tools are here to help you create extraordinary connections and drive real results. You’ve got everything you need to turn casual readers into subscribers.

This article includes essential general information about email marketing, best practices, and brief overviews of each tool with its Key Features, pros, cons, free plans (if available), and starting price. This way, you can easily find the one that best suits your needs.

Best Email Marketing Tools:

Disclosure! This List contains links that may earn us a small commission at no extra cost to you. Our website’s metrics and compensation determine the order of the List. Don’t consider it as ranking and evaluate items individually.
starting at $49/mo
  • Free Plan

ActiveCampaign email marketing is a platform that helps businesses create, send, and analyze email campaigns to engage with their audience. It offers tools for designing emails, automating workflows, segmenting contacts, and tracking performance metrics like open rates and click-through rates.

ActiveCampaign is a popular email marketing tool that helps businesses connect with customers through emails and other marketing activities. Along with 150,000 other marketers to assist growing businesses in communicating with their customers. This powerful email marketing tool by integrating into your business for great outcomes.

ActiveCampaign Features:

  • Email Segmentation and Personalization
  • ActiveCampaign's advanced segmentation allows you to send targeted and personalized emails to different groups based on user behaviors and data.

  • Marketing Automation
  • Create complex automation workflows that automate email marketing processes, lead nurturing, and customer engagement across various channels

  • CRM (Customer Relationship Management)
  • Manage contacts, leads, and deals, track interactions, and gain insights to improve customer relationships and sales.

  • Dynamic Content and Personalization
  • Customize content within emails and messages based on subscriber behavior, preferences, and data for a tailored user experience.

  • Site and Event Tracking
  • Track user behavior on your website or app and use this data to trigger automated actions, lead scoring, and personalized messaging.

  • Advanced Reporting and Analytics
  • Access detailed reports on campaign performance, customer engagement, and behavior, helping you make informed marketing decisions.

  • Machine Learning
  • ActiveCampaign email marketing integrates innovative ML features like predictive sending, content, and win-probability scoring, automating marketing and sales.

ActiveCampaign Pros & Cons:


  • Ease of Use
  • Affordable
  • Lots of Integrations with 900+ integrations
  • Automation Split (A/B) Testing

  • The interface can seem crowded and challenging to navigate.
  • ActiveCampaign's CRM system is not as comprehensive as standalone options such as PipeDrive and Salesforce, but its automation features are powerful.
starting at $8/mo
  • Free Plan

EmailOctopus simplifies email marketing with user-friendly features and integrations, serving diverse users from authors to online stores. It streamlines campaign creation through a drag-and-drop landing page builder and email editor. The platform supports visual customization, font options, and responsive designs. Automation is central, offering both automated campaigns and workflows for efficient growth marketing.


  • EmailOctopus excels at harmonizing with your preferred applications, including but not limited to WordPress, Zapier, Shopify, OptinMonster, Google Forms, Salesforce, WooCommerce, Stripe, and more."

EmailOctopus Features:

  • Campaign Analytics
  • Gain insights into your campaign performance and subscriber interactions, empowering you to make data-driven decisions.

  • Landing Page Builder
  • Create captivating landing pages effortlessly with a drag-and-drop design process. Customize forms, images, and content to drive leads and expand your email list.

  • Drag-and-Drop Email Editor
  • Design nice emails that resonate with your brand using the intuitive editor. Tailor font styles, colors, and layouts with ease. Customize rows, columns, and backgrounds for a flawless display on all devices. Advanced users can even work with custom code.

  • Email Templates
  • Simplify your workflow with a library of professionally designed email templates. Choose, edit, and customize templates to suit your campaign needs.

  • Automation
  • Automate both individual campaigns and intricate workflows, and improve your email communication effortlessly.

EmailOctopus Pros & Cons:


  • Affordable Email Marketing tool
  • Simple setup using drag and drop
  • Comprehensive automation options
  • Preview and optimize adaptive content
  • Capability to create personalized integrations

  • Doesn't have advanced e-commerce features
  • Could offer more ways to organize and categorize information
starting at $19/mo
  • Free Plan

GetResponse is a powerful email marketing choice with advanced tools such as an automation creator, conversion path designer, website creator, and support for online selling. Serving over 350,000 customers across 180 countries adds to its appeal.

However, upon closer examination, I unearthed issues with its email delivery performance and relatively steep pricing.

In this in-depth review of GetResponse, I’ll delve into its strengths and weaknesses, highlight standout features, and provide alternative options based on my thorough evaluation of the tool and user input.

GetResponse Features:

  • Templates and Design
  • Easily create visually appealing emails using customizable templates and a user-friendly drag-and-drop editor.

  • Automation
  • Set up automated email campaigns triggered by specific actions or behaviors, delivering personalized content to engage subscribers.

  • Segmentation
  • Efficiently group subscribers based on shared traits or behaviors, sending targeted and relevant emails.

  • Personalization
  • Enhance engagement by adding personalized content and subject lines to your emails.

  • A/B Testing
  • Optimize email effectiveness by comparing different versions through A/B testing.

  • Tracking and Reporting
  • Measure campaign success and email performance using tracking and reporting tools.

  • Integrations
  • Seamlessly connect GetResponse with other marketing tools, social media, e-commerce, and CRM systems to enhance your overall marketing strategy.

GetResponse Pros & Cons:


  • Lead Generation Funnels: Create landing pages to gather and nurture leads with customizable funnels and engaging elements.
  • Integrated Live Chat
  • Efficient Email Segmentation
  • Ad Performance Tracking

  • Email Delivery Issues
  • Limited Automation on Certain Plans
Benchmark Email
Starting at $9.99/mo
  • Free Plan

Benchmark Email is a useful service for businesses to send emails to their customers. It’s been around since 2004 and is trusted by over 100,000 users worldwide. It provides tools to design, send, and track email campaigns—no matter the size of the business, whether big or small.

They offer ready-to-use email designs that can be customized to match a company’s style. It’s especially good at helping manage email lists and personalizing emails based on customer information. Additionally, it provides detailed reports on how well emails perform, including open and click rates.


  • Benchmark integrated with more than 1500 other tools. You can even make your own connections between tools.

Benchmark Email Features:

  • Drag and Drop Editor
  • Super easy to use. Blocks for designing and previews of emails are intuitive.

  • Email Templates
  • Over 200 templates are available. Templates are sorted smartly, even in different languages.

  • Marketing Automation
  • Benchmark helps with automation for sending emails and managing contacts. They offer a clever visual builder for this.

  • A/B Testing
  • Try out different subject lines, text, buttons, and send times to find the best for your emails.

  • Landing Page Builder
  • You can also create simple landing pages. Many content options are available, though not as many templates.

Benchmark Email Pros & Cons:


  • Benchmark offers a free plan. You can have up to 500 contacts. You can send up to 3500 emails every month.
  • There are many templates for emails. These templates work for all kinds of businesses.
  • Customer support is quick to respond and really helpful.
  • You can clean up your email list easily.

  • Limited A/B Testing:
  • Limited Form and Template
  • Limited Reporting Data
Zoho Campaign
starting at $3/mo
  • Free Trial
  • Free Plan

Zoho Campaigns is a powerful email marketing software that’s part of Zoho’s collection of business tools. With Campaigns, you can easily make and send emails that boost your sales and make people more interested. You can personalize emails, create a strong brand identity, and manage contacts. Plus, you can send the right messages to the right customers at the right times, all while saving time with automated follow-ups and clever triggers.

These smart tools not only help you reach and connect with more customers, but they also make sure your emails really catch people’s attention. They work well with many other tools, both from Zoho and from other places, so your email marketing becomes even better. It’s like putting together a complete puzzle for your email marketing success!

Zoho Campaigns Features:

  • Email Editor:
  • Choose basic templates or create highly customized emails from HTML builder. Drag-and-drop editor for adding images, text, videos, buttons, tables, and more. Change layouts, fully customize design, add polls, attachments, and calendar invites. Dynamic content options for personalized emails based on recipient conditions.

  • Contact Management:
  • Add custom fields for important contact information. Specify contact source (cold call, social media, etc.). Create lists and segments based on various criteria. CRM-like overview of interaction history, including campaigns, updates, and social media activity.

  • Autoresponders:
  • Create automated email series triggered by customer actions. Templates are available for different goals and audiences. Sequence emails based on time, events, or customer behavior.

  • Reports:
  • Detailed campaign and list-specific reports. Analytics on email opens, unsubscribes, bounces, and more. Insights into campaign performance, successful campaigns, and statistics. Comparison of campaigns and tracking of metrics such as opens, clicks, and performance over time.

  • There are many features too:
  • Audience Targeting | Brand Management | Calendar Management | Contact Management | Contact Sharing | Conversion Tracking | Customer Management | Dashboard | Data Export & Data Import | Data Visualization | Email Integration | Google Apps Integration | Lead Management | Lead Scoring | Marketing Automation | Multi-User | Notifications | Scheduling | A/B Testing | Analytics API | Batch Permissions & Access | External Integrations | Third-Party Plugins/Add-Ons | Reports

Zoho Campaigns Pros & Cons:


  • The most affordable price
  • Free plan available
  • With its integration with Google Apps, Zoho Campaigns provides users with a wider range of features and options.
  • A wide array of integrations
  • Users can connect with their customers through social media campaigns on different social networks.

  • AI features are only available on the top tiers.
  • The free plan does not include any integrations.
Mailer Lite
starting at $10/mo
  • Free Plan

MailerLite is an email marketing platform that provides businesses and individuals with tools and features to create, send, and analyze email campaigns. It offers a range of functionalities, such as designing visually appealing emails, segmenting email lists, automating workflows, tracking campaign performance, and more.

MailerLite aims to make email marketing accessible and effective, catering to both beginners and experienced marketers. It is known for its user-friendly interface, affordability, and educational resources to help users optimize their email marketing strategies.

Mailer Lite Features:

  • Send Email Campaigns
  • Create and send email newsletters and promotions, and automate digests from your blog.

  • A/B Testing
  • Optimize campaigns by testing subject lines, content, and more.

  • Grow Audience
  • Build forms and pop-ups to attract subscribers to your website

  • Segment Subscribers
  • Organize based on traits or actions for personalized messaging.

  • Website & Landing Pages
  • Design emails, landing pages, forms and host them.

  • Marketing Automation
  • Automate welcome emails or complex onboarding processes.

Mailer Lite Pros & Cons:


  • Affordable Pricing: Cost-effective email marketing software.
  • User-Friendly Interface: Features a simple and clean interface.
  • Strong Email Editor: Equipped with a robust email editor and versatile modules.
  • 24/7 live chat for troubleshooting on paid plans.

  • Lack of Pro Features: Some advanced features are absent, like full reporting, advanced automation, CRM tools, and spam/design testing.
  • Limited Free Version: Free version lacks templates for newsletters and landing pages.
starting at $14/mo
  • Free Plan

iContact is an online email marketing solution designed to help businesses, especially small and mid-sized ones, effectively engage with their customers and improve their overall business outcomes. It offers a variety of tools and features, including email design, managing email lists, handling marketing campaigns, creating landing pages, segmenting audiences, and automating tasks.

This all-in-one platform allows businesses to streamline their email marketing efforts and reach their target audience more efficiently. Additional features like customizable email templates, scheduling message delivery, conducting split A/B testing, and checking for spam ensure that businesses can create and deliver impactful email campaigns. The user-friendly dashboard provides a convenient way to monitor and track the performance of all your email marketing endeavors.

iContact Features:

  • Automation
  • Set up automated workflows to send targeted emails based on user actions.

  • Drag-and-Drop Editor
  • Easily create custom email marketing designs without coding skills. Drag and drop elements to build appealing emails.

  • A/B Testing
  • Test different email variations to optimize content, subject lines, or layouts for better results.

  • Segmentation
  • Divide your audience into specific groups for tailored messaging and improved targeting.

  • Performance Analytics
  • Gain insights into campaign success with detailed reports.

iContact Pros & Cons:


  • Advanced Email Marketing Editor: Drag-and-drop editor with customizable templates for visually appealing and personalized emails.
  • Reports and Analytics: Detailed email campaign performance and engagement metrics insights.
  • Social Media Integration
  • Excellent customer support with dedicated account managers for assistance.

  • Learning Curve: Interface and features might be complex, requiring a learning curve for beginners.
  • Pricing: Comparatively higher pricing may not suit budget-conscious businesses.
  • Automation Limitations: Automation features may not be as advanced or comprehensive as other platforms.
starting at $13/mo
  • Free Plan

Mailchimp, a widely favored email marketing tool with over 12 million users, offers an array of features. From crafting emails and enhancing marketing efforts to generating leads and tracking performance, Mailchimp is a go-to choice for business owners.

However, popularity aside, it’s important to consider its strengths and weaknesses before making a commitment.

MailChimp Features:

  • Dashboard
  • Main interface with a summary of marketing activities, contact count, and key performance indicators.

  • Data Integration and Storage
  • Collect and store customer data for personalization and trigger emails.

  • Importing Customers and Data
  • Various methods for bringing data into Mailchimp.

  • Segmentation
  • Tools to create customer segments for more relevant emails and cost savings. Use conditions and logic to define segments.

  • Email Builder
  • Create custom emails using drag-and-drop blocks, styles, and HTML editing

  • A/B Testing
  • Optimize emails and subject lines by comparing multiple versions. Make different versions of your email, and the system sends each version to a group of your customers without you having to do it manually.

  • Marketing Automation
  • Use Customer Journey to send automated messages based on customer actions.

  • Analytics and Reporting
  • Track campaign performance and key metrics for business growth.

MailChimp Pros & Cons:


  • Access over 250 third-party integrations and an open API for custom connections. Notable integrations include Amazon Marketplace, Shopify, Salesforce, and more.
  • Mailchimp offers free tools for newsletters, landing pages, and eCommerce.
  • Beyond email, it includes site creation, ads, and social posts.
  • Mailchimp's free plan serves until 2,000 contacts.
  • Improve Conversion rate: Plan customer paths and use automatic emails based on what they do on your site, like sending a special email if they leave items in their cart. This makes it more likely they'll finish their order.

  • The cost of paid plans may be higher compared to other platforms.
  • Marketing automation tools have some limitations compared to certain competitors.
  • No built-in connections with Shopify are available in Mailchimp.
Constant Contact
starting at $12/mo
  • Free Plan

Constant Contact stands as one of the pioneers in email marketing. It offers a range of helpful tasks, such as sending emails, automating actions, sending text messages, and managing customer records. It’s also handy for sharing on social media and creating advertisements.

Constant Contact now goes beyond just basic brand marketing to include e-commerce-focused marketing. It presents a good mix of beginner-friendly features, numerous connections to other tools, and a generous 60-day trial period. While it’s simple to use and links well with various online services, its features are geared toward small businesses.

Constant Contact Features:

  • Dashboard
  • Track KPIs like total contacts, contact growth, and social audience growth. Shortcut to create new campaigns. View recent and active campaigns.

  • Data Integration and Storage
  • Collect and store customer data. Enables segmentation, personalized content, and trigger emails.

  • Importing Customers and Data
  • Various methods for data collection. Import data into Constant Contact.

  • Email Builder
  • Drag-and-drop email editor. Add text, images, buttons, and adjust the layout.

  • A/B Testing
  • Improve email performance by conducting A/B tests to compare various versions.

  • Drip Campaigns
  • Create automated drip campaigns. Limited automation features compared to competitors. No splits, branching points, or behavior-triggered actions.

  • Analytics
  • Constant Contact's main dashboard provides clear insights into contact performance, growth, email open rates, and social media progress.

Constant Contact Pros & Cons:


  • user-friendly interface
  • Template Library: With over 200 email templates,
  • main dashboard provides clear insights into contact performance, growth, email open rates, and social media progress
  • Extensive integrations

  • Not Much Automation
  • Vendor Isn't Quick to Help
  • Limited A/B testing compared to competitors.
Starting at $15/mo
  • Free Trial
  • Free Plan

ConvertKit is a specialized email marketing platform designed for creators such as online coaches, authors, podcasters, course creators, and content-driven business owners. It gives you a simple way to design, build, and send beautiful email newsletters that connect with your audience.

The platform provides creators with various tools to earn money online, such as e-commerce, landing page features, and a unique sponsor network.

You’ve got everything you need to turn casual readers into subscribers, loyal followers, and repeat customers. And it’s all done through a simple, straightforward visual automation builder that anyone can use.

ConvertKit Features:

  • Customizable Forms & Pages
  • Create personalized sign-up forms and landing pages. Choose from over 30 templates that match your brand. Add as many custom fields as you want.

  • Campaign Automation (for paid users)
  • Access a visual designer to plan your campaign steps. Design simple or complex logic trees for different audience messages.

  • Visual Designer
  • Design attractive emails easily. Customize fields in emails to suit each subscriber.

  • A/B Testing
  • Experiment with different email versions. Compare which versions are more.

  • Tag-Based Subscriber System
  • Sort subscribers using tags for better organization.

  • Dynamic Emails with Merge Tags
  • Make personalized emails using special tags.

ConvertKit Pros & Cons:


  • Visual Automation Builder: Easy tool to plan automated actions visually.
  • Various Form Type
  • Landing Page Builder
  • Clear Subscriber Acquisition Reports
  • No credit card required for free trial

  • Not the best for large businesses
  • Email editor could be better

I. What Is An Email Marketing?

Email marketing is a direct and cost-effective method for businesses to communicate with their existing and potential customers, promote products or services, share updates, and build relationships.

Email campaigns typically involve creating and sending emails to a targeted audience. These emails can take various forms, such as newsletters, promotional offers, product announcements, event invitations, customer surveys, etc.

The primary goal of email marketing is to engage recipients and encourage them to take specific actions.

II.Best Practices for Utilizing Email Marketing Effectively:

  • Segment your audience: Divide your subscribers into groups based on interests, demographics, or behavior for targeted emails.
  • Engaging Content: Provide valuable, relevant, and engaging content that resonates with your audience’s needs and interests. High-quality content encourages recipients to take action.
  • Maintain a clean email list: Regularly remove inactive or bounced email addresses to improve deliverability.
  • Schedule emails strategically: Send emails at optimal times based on recipient behavior.
  • Clear Call to Action (CTA): Clearly state the desired action you want recipients to take, making the CTA prominent and easy to understand. A well-defined CTA increases the likelihood of conversions.
  • Personalize your emails: Address subscribers by name and customize content based on their preferences.


The world of email marketing is rich with innovative tools that empower businesses to connect, engage, and convert their audience. The email marketing tools highlighted in this article stand out for their user-friendly interfaces, advanced features, and pros & cons.

As you embark on your email marketing journey, remember that success lies in the strategic fusion of these tools with compelling content and thoughtful campaign planning. By leveraging these top-notch tools, you’re poised to unlock the full potential of email marketing and drive your business forward.

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