10 Best Email Marketing Tools For Engaging Your Customers Effectively

ActiveCampaign's advanced segmentation allows you to send targeted and personalized emails to different groups based on user behaviors and data.

Create complex automation workflows that automate email marketing processes, lead nurturing, and customer engagement across various channels

Manage contacts, leads, and deals, track interactions, and gain insights to improve customer relationships and sales.

Customize content within emails and messages based on subscriber behavior, preferences, and data for a tailored user experience.

Track user behavior on your website or app and use this data to trigger automated actions, lead scoring, and personalized messaging.

Access detailed reports on campaign performance, customer engagement, and behavior, helping you make informed marketing decisions.

ActiveCampaign email marketing integrates innovative ML features like predictive sending, content, and win-probability scoring, automating marketing and sales.

Gain insights into your campaign performance and subscriber interactions, empowering you to make data-driven decisions.

Create captivating landing pages effortlessly with a drag-and-drop design process. Customize forms, images, and content to drive leads and expand your email list.

Design nice emails that resonate with your brand using the intuitive editor. Tailor font styles, colors, and layouts with ease. Customize rows, columns, and backgrounds for a flawless display on all devices. Advanced users can even work with custom code.

Simplify your workflow with a library of professionally designed email templates. Choose, edit, and customize templates to suit your campaign needs.

Automate both individual campaigns and intricate workflows, and improve your email communication effortlessly.

Easily create visually appealing emails using customizable templates and a user-friendly drag-and-drop editor.

Set up automated email campaigns triggered by specific actions or behaviors, delivering personalized content to engage subscribers.

Efficiently group subscribers based on shared traits or behaviors, sending targeted and relevant emails.

Enhance engagement by adding personalized content and subject lines to your emails.

Optimize email effectiveness by comparing different versions through A/B testing.

Measure campaign success and email performance using tracking and reporting tools.

Seamlessly connect GetResponse with other marketing tools, social media, e-commerce, and CRM systems to enhance your overall marketing strategy.

Super easy to use. Blocks for designing and previews of emails are intuitive.

Over 200 templates are available. Templates are sorted smartly, even in different languages.

Benchmark helps with automation for sending emails and managing contacts. They offer a clever visual builder for this.

Try out different subject lines, text, buttons, and send times to find the best for your emails.

You can also create simple landing pages. Many content options are available, though not as many templates.

Choose basic templates or create highly customized emails from HTML builder. Drag-and-drop editor for adding images, text, videos, buttons, tables, and more. Change layouts, fully customize design, add polls, attachments, and calendar invites. Dynamic content options for personalized emails based on recipient conditions.

Add custom fields for important contact information. Specify contact source (cold call, social media, etc.). Create lists and segments based on various criteria. CRM-like overview of interaction history, including campaigns, updates, and social media activity.

Create automated email series triggered by customer actions. Templates are available for different goals and audiences. Sequence emails based on time, events, or customer behavior.

Detailed campaign and list-specific reports. Analytics on email opens, unsubscribes, bounces, and more. Insights into campaign performance, successful campaigns, and statistics. Comparison of campaigns and tracking of metrics such as opens, clicks, and performance over time.

Audience Targeting | Brand Management | Calendar Management | Contact Management | Contact Sharing | Conversion Tracking | Customer Management | Dashboard | Data Export & Data Import | Data Visualization | Email Integration | Google Apps Integration | Lead Management | Lead Scoring | Marketing Automation | Multi-User | Notifications | Scheduling | A/B Testing | Analytics API | Batch Permissions & Access | External Integrations | Third-Party Plugins/Add-Ons | Reports

Create and send email newsletters and promotions, and automate digests from your blog.

Optimize campaigns by testing subject lines, content, and more.

Build forms and pop-ups to attract subscribers to your website

Organize based on traits or actions for personalized messaging.

Design emails, landing pages, forms and host them.

Automate welcome emails or complex onboarding processes.

Set up automated workflows to send targeted emails based on user actions.

Easily create custom email marketing designs without coding skills. Drag and drop elements to build appealing emails.

Test different email variations to optimize content, subject lines, or layouts for better results.

Divide your audience into specific groups for tailored messaging and improved targeting.

Gain insights into campaign success with detailed reports.

Main interface with a summary of marketing activities, contact count, and key performance indicators.

Collect and store customer data for personalization and trigger emails.

Various methods for bringing data into Mailchimp.

Tools to create customer segments for more relevant emails and cost savings. Use conditions and logic to define segments.

Create custom emails using drag-and-drop blocks, styles, and HTML editing

Optimize emails and subject lines by comparing multiple versions. Make different versions of your email, and the system sends each version to a group of your customers without you having to do it manually.

Use Customer Journey to send automated messages based on customer actions.

Track campaign performance and key metrics for business growth.

Track KPIs like total contacts, contact growth, and social audience growth. Shortcut to create new campaigns. View recent and active campaigns.

Collect and store customer data. Enables segmentation, personalized content, and trigger emails.

Various methods for data collection. Import data into Constant Contact.

Drag-and-drop email editor. Add text, images, buttons, and adjust the layout.

Improve email performance by conducting A/B tests to compare various versions.

Create automated drip campaigns. Limited automation features compared to competitors. No splits, branching points, or behavior-triggered actions.

Constant Contact's main dashboard provides clear insights into contact performance, growth, email open rates, and social media progress.

Create personalized sign-up forms and landing pages. Choose from over 30 templates that match your brand. Add as many custom fields as you want.

Access a visual designer to plan your campaign steps. Design simple or complex logic trees for different audience messages.

Design attractive emails easily. Customize fields in emails to suit each subscriber.

Experiment with different email versions. Compare which versions are more.

Sort subscribers using tags for better organization.

Make personalized emails using special tags.